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NHRA Drag Racing, NASCAR and Motorsports Talk!

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JOHN FORCE TO LIGHT UP LAS VEGAS


With only two races remaining in the 2015 season John Force Racing knows how to stay in the news. Check out the special paint scheme the 16x NHRA Champion will be running at The Strip. You have to give it to Force and his team, they know how to keep their fans guessing and their sponsors activated.

JOHN FORCE TO LIGHT UP LAS VEGAS WITH EiKO

LAS VEGAS (October 27, 2015) — This weekend in Las Vegas 16-time Funny Car champion John Force will be swapping the traditional blue of his PEAK® Antifreeze & Coolant Camaro SS Funny Car for a one race look with EiKo Lighting. EiKO is a manufacturer and distributor of first-class automotive lighting products, which was recently acquired by Old World Industries, LLC. Force’s Chevrolet will also feature Old World Industries products PEAK Antifreeze & Coolant, BlueDEF, Final Charge® Heavy-Duty Coolant and Herculiner® Bed Liner products in addition to the traditional John Force Racing partners Auto Club, Chevrolet, Traxxas, Monster Energy and Mac Tools.

“I am excited to be running the EiKO Chevrolet Camaro this weekend at The Strip at Las Vegas Motor Speedway. We have been partners with PEAK and Old World Industries for over two seasons and we are trying to give some of their other brands more exposure. This will be a big weekend for us as we try and stay in the hunt for the Funny Car championship. I have great partners and I want to continue to bring new business into the NHRA. We have a great product and I am looking forward to getting some round wins in this EiKO Funny Car,” said Force, who sits No. 6 in the Mello Yello point standings with two races remaining.

The EiKO Chevrolet Camaro SS Funny Car will also be on display at the AAPEX show in Las Vegas. Force will close out the 2015 Mello Yello Drag Racing Series season in the traditional blue Peak Antifreeze & Coolant Chevy Camaro at the Auto Club Finals in November.

EiKO has participated in the automotive aftermarket segment since 1991, with products including halogen headlamp capsules, HID headlights, miniature lamps, sealed beam sand and other automotive lighting, while providing full breadth vehicle coverage across all product categories. EiKO products are currently distributed at major automotive retailers including O’Reilly Auto Parts, NAPA, and AutoZone.

“Old World/PEAK is excited to further leverage our successful partnership with John Force Racing to help announce the addition of EiKO automotive lighting to our strong family of brands” said PEAK CMO Bryan Emrich. “This weekend’s race is a perfect opportunity to help announce our latest acquisition as our industry kicks-off to a very important week with both the AAPEX and SEMA shows in Las Vegas. It’s just another example of how Old World/PEAK brings our brands to the forefront for our customers and consumers.”

About Old World Industries

Old World Industries, LLC is among the largest privately-held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer product markets in more than 50 countries worldwide. Old World’s brands include a full line of PEAK® Automotive Products including Antifreeze Coolant, Motor Oil, Washer Fluid, Electronics and Wiper Blades; BlueDEF® Diesel Exhaust Fluid; Final Charge® Heavy Duty Global Extended Life Coolant; Fleet Charge® Fully Formulated Coolant; and HERCULINER® Truck Bed Liner Kits; For more information, please visit www.oldworldind.com.

Qualifying for the Funny Cars and Top Fuel dragsters will begin at 1 p.m. and 4:30 p.m. this Friday.

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