Cha -cha changes. Look out you rock and rollers, there’s a new logo for the NHRA Mello Yello Drag Racing Series. It is tied to a modernized re-branding of Mello Yello by the folks at Coca Cola. Check out the release below for the logic and the ways the NHRA plans to tie it all together.
GLENDORA, Calif -The NHRA Mello Yello Drag Racing Series logo is getting a bold new makeover in 2016.
In coordination with Mello Yello’s recent unveiling of a modern logo design and packaging, NHRA and Mello Yello have constructed a new primary mark for the sport’s marquee national touring series to reflect the innovative, dynamic look.
The new NHRA Mello Yello Series logo prominently features the “MY” of Mello Yello in large block lettering and will be positioned in a more vertical format, with the MY flanked by racing-themed “header pipes” on each side.
NHRA also plans to incorporate the new logo design into a new “MY NHRA” marketing campaign, where drivers, team owners, crew members, fans, sponsors and others in the industry can express what NHRA means to them, using the “That’s MY NHRA” tagline at the beginning or end of the statement.
“The new NHRA Mello Yello Series logo is bold and dynamic,” said Gary Darcy, NHRA senior vice president of sales and marketing. “We feel the new NHRA Mello Yello Series logo is brash, connects with today’s youth and accurately represents the raw speed and power that NHRA Championship Drag Racing consistently delivers.”
The 2016 NHRA Mello Yello Drag Racing Series opens Feb. 11-14 with the 56th annual Circle K NHRA Winternationals at Auto Club Raceway at Pomona near Los Angeles. For tickets, call (800) 884-NHRA or visit www.nhra.com/tickets.
Check out WFO Radio NHRA Nitro to hear Phil Burgess, editor of National Dragster discuss the updated logo.