The positive NHRA TV ratings momentum continues for the NHRA Mello Yello Drag Racing Series in Las Vegas, NV. According to the Fox Sports press release, “the NHRA MELLO YELLO DRAG RACING SERIES from Las Vegas delivered 1,292,000 viewers, making it the most-watched NHRA event since at least 2002 and more than double last year’s event on ESPN2 that aired in prime time (576,000).”
The NASCAR Sprint Cup Series lead in was surely a major factor, but isn’t that exactly why you have a lead in? The numbers in the all important Adult 18-49 demographic were up a staggering 213%.
Click to hear Antron Brown, Alexis DeJoria, Jason Line, and Dan Fletcher talk about winning the DENSO Spark Plugs NHRA Nationals from The Strip in Las Vegas, and NHRA National Dragster’s Candida Benson, and NHRA’s Alan Reinhart recap the race with host Joe Castello